Add proof to maximise writing success

Great writing grabs attention, but it’s evidence that convinces.

Evaluators want clarity, credibility and proof - claims backed by data, case studies and real outcomes. When you replace fluff with facts, you build trust, show authority and make your submission impossible to ignore.

It’s not just about what you say - it’s about what you can prove.

Let’s compare the 3 responses in the images below for my imaginary banana company (yes – I was inspired by my breakfast).

Which do you prefer for maximum impact and credibility?

#tenderwriting #tenders #proofmatters #bananas